Product drawing videos for online shops and e-commerce
Turn a product illustration into a short hand-drawn video for ads, product pages, Reels and TikTok. A scroll-stopper that looks crafted, not templated.
Most product videos look the same: a spinning packshot and a sliding caption. A product being sketched and painted in by hand looks different, and different is what stops the scroll. It says “designed with care”, which is exactly what a small brand wants to say.
Ideas that work
- Launch teasers. Draw the new product before you show the photo.
- Product page hero. A 6 to 10 second loop above the fold.
- Ads. Hand-drawn openers make a fresh first second for Meta and TikTok ads.
- Bundles and gift sets. Draw the set coming together.
How to make one
- Start from an illustration of the product, ideally with clear outlines. A flat-colour image works too: “Improve my lines” suggests outlines you can accept or skip.
- Pick ink for a bold, modern look, or pencil for a handmade feel.
- Export 9:16 for Reels, TikTok and Stories, 4:5 for the feed, 1:1 for marketplaces.
- Add your brand kit (Pro) so the pen draws in your colour and your logo sits in a corner.
Commercial use
Videos made with Pro or a video pack have no watermark and can be used in ads and on your store. Free videos are for personal use.