Guides · Use case

Product drawing videos for online shops and e-commerce

Turn a product illustration into a short hand-drawn video for ads, product pages, Reels and TikTok. A scroll-stopper that looks crafted, not templated.

Most product videos look the same: a spinning packshot and a sliding caption. A product being sketched and painted in by hand looks different, and different is what stops the scroll. It says “designed with care”, which is exactly what a small brand wants to say.

A skincare set drawn and painted in

Ideas that work

A handbag and heels, sketched then coloured

How to make one

  1. Start from an illustration of the product, ideally with clear outlines. A flat-colour image works too: “Improve my lines” suggests outlines you can accept or skip.
  2. Pick ink for a bold, modern look, or pencil for a handmade feel.
  3. Export 9:16 for Reels, TikTok and Stories, 4:5 for the feed, 1:1 for marketplaces.
  4. Add your brand kit (Pro) so the pen draws in your colour and your logo sits in a corner.

Commercial use

Videos made with Pro or a video pack have no watermark and can be used in ads and on your store. Free videos are for personal use.