Drawing videos for your café’s Instagram
Show your coffee, cakes and menu being drawn by hand: easy, scroll-stopping posts for cafés, bakeries and food brands.
Food posts are everywhere, and most of them look the same. A drawing of your signature drink or pastry being sketched and painted in by hand looks different: warm, crafted, and very “made here”. It’s an easy way to announce a new item, a seasonal menu or an opening-hours change.
Ideas that work
- New on the menu. Draw the new item, then post the photo of the real thing next to it.
- Seasonal specials. A pumpkin latte in autumn, a berry tart in summer.
- Your logo or shop front. A short reveal for your profile highlights or the start of your Stories.
- Behind the counter. Draw your barista’s favourite drink and tag them.
How to make one
- Start from an illustration. A simple drawing of the item with clear outlines works far better than a photo. Commission one, draw it yourself, or start from one of the food examples in the gallery.
- Choose pencil or ink. Pencil feels cosy and hand-made; ink looks bold and modern.
- Use the 4:5 format for your feed and 9:16 for Reels and Stories.
- Keep it under 15 seconds and let the finished picture stay on screen for a beat before it loops.
What it costs
You can make 3 videos a month for free. For a single campaign, a video pack (from $5, paid once) gives you watermark-free videos you can use commercially. If you post every week, Pro is the better deal at $10 a month for 200 videos.