Blog · 1 October 2026 · 5 min read

Drawing videos for your café’s Instagram

Show your coffee, cakes and menu being drawn by hand: easy, scroll-stopping posts for cafés, bakeries and food brands.

Food posts are everywhere, and most of them look the same. A drawing of your signature drink or pastry being sketched and painted in by hand looks different: warm, crafted, and very “made here”. It’s an easy way to announce a new item, a seasonal menu or an opening-hours change.

Café menu art: a coffee and croissant drawn and painted in

Ideas that work

How to make one

  1. Start from an illustration. A simple drawing of the item with clear outlines works far better than a photo. Commission one, draw it yourself, or start from one of the food examples in the gallery.
  2. Choose pencil or ink. Pencil feels cosy and hand-made; ink looks bold and modern.
  3. Use the 4:5 format for your feed and 9:16 for Reels and Stories.
  4. Keep it under 15 seconds and let the finished picture stay on screen for a beat before it loops.

What it costs

You can make 3 videos a month for free. For a single campaign, a video pack (from $5, paid once) gives you watermark-free videos you can use commercially. If you post every week, Pro is the better deal at $10 a month for 200 videos.